GDPR Practices For The Online Fashion Industry | LG
What is GDPR? The EU General Data Protection Regulation (GDPR) was approved on April 14th, 2016 and has been in effect since May 25th, 2018 (Nabbosa and Iftikhar, 2019). GDPR sets out a list of guidelines that must be adhered to when collecting and storing personal information from EU citizens. Personal data is any information that is collected both directly and indirectly that may identify an individual. Online identifiers are used to collect information relating to the technical device that an individual is using. These may include cookies, IP addresses, and locational data that must be considered carefully when collecting identifiable information that can identify a person (Goddard, 2017). GDPR compliance for Online Fashion Retailers The Continuous implementation of GDPR compliance will continue to be a challenge for Digital Retailers as there is a high dependency on data used in business processes like marketing (profiling consumers, person...
